Hello,

Today, we'll look into how you can groom an e-Comm newbie to a $100K+ valuation in less than eight months. 

Well, if you dont know the ECOMMERCE phenomenon, then I can explain it with two simple word and a conjunction.

INTENET + COMMERCE => E-COMMERCE 

Cool right, so the explanation holds an E derivate from Internet dinosaur and commerce with vanderwall forces of business. Now, lets strengthen it up.

E-Commerce was never heard like the way it is today, with accessibility powered to infinity, we use 'em like the way we want, buy the stuff we want and rate it too. Now shopping is more simple and social with all an E-Commerce website.

Lets head into the introduction,

The preliminary stage: BUILD A BRAND

Why should you focus more about brand concentration? The answer is simple : "Customers will be regular, loyal, business goes viral and publicity is cheaper which implies, valuation is higher".

In order to get to this, think of an unconventional name which supports your mode of eComm think of anything. 

Great, be product specific at first. And then sloooowlly add stuff. 

Just make a quick vision, catchy tag line and product line up.

At last, It pays to have a brand, and I can’t stress this enough. This is especially true if you’re running an independent store, online or offline. You can’t just sell clothing identical to what you’d find at Myntra, or fudge that tastes the same as what you’d find at Whole Foods.

And obviously, You can’t compete with the big-box stores on price, so go for differentiation through products and customer experience. If you offer a product not much different than something that can be found on Walmart, it’s really hard to get them to buy from you when Walmart is down the street, easy to buy from, and probably offers a lower price.

After that, Where you see your business after a month or two?

Clearly, become a visionary in order to run your business efficiently, in a more centered way. Prepare a plan and follow it up over every plan. 

What must be your plan like? Great, I suggest,

1. Addition of 100+ Sellers in a month

2. Addition to website affiliation, atleast 10 a month

3. Letting out smart-coupon codes to returning customers and first time customers.

4. Concentration about Advertising budget.

5. Allow additional features. If you are selling clothing identicals try adding a widget which lets users to define clothing style.

6. Develop website over regular basis, keep an eye on traffic.

Based on non-ideal calculation, if your business is able to add 80 Sellers a day, that means 640 sellers in 8 months. If your business is able to sell products worth $12000 (i.e., $150 per seller) then in eight months you'll have $96,000±10% depending on solid marketing plan. So the net valution of your business over potential and markup will be over $200K. Now this will interest a formal investor to invest over your venture.

But, you'll need to groom your eComm startup well for atleast 18 Months. And then only this hypothetical assumption will be proved correct.